Increase Profitability with Value-Based Strategies
We came to Mark with an issue of how to change the way our company prices our web-based application. He didn’t just help us to change our pricing model, he helped us to clearly understand how to communicate our value. Since then, our sales have increased over 200%.
David Crumbley COO, Alex Jordan & Associate
Raise Prices Without Losing Customers
Leaders are under growing pressure to demonstrate their impact and maximize profitability. But unless you understand the value your business delivers, how to talk about it, and who to talk about it to, your business won’t get paid what it’s worth.
Impact Pricing helps you stop leaving money on the table. Our services guide you to uncover the hidden value you provide customers and build a culture that prioritizes value creation – allowing you to align your organization, increase prices, and drive profitability.
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Recent Content from
America’s Pricing Thought Leader
#713: How AI Is Breaking Traditional Per-User Pricing Models with Craig Wilson
Craig Wilson, Director of Pricing and Packaging at Moody’s Analytics, brings extensive experience from major financial services companies including S&P and Experian. Starting his career
Pricing AI: Buyers Buy Inherent and Relative Value
One of the most important lessons in pricing is this: Buyers trade money for value. That hasn’t changed, even with the rise of AI. They
#712: Blogcast: Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
This is an Impact Pricing Blog published on June 2, 2025, turned into an audio podcast so you can listen on the go. Read Full
#711: COMPASS Framework: Rethinking Pricing Metrics in the Age of AI with Steven Forth and Michael Mansard
Steven Forth has been a frequent guest on Impact Pricing and is a co-creator of the COMPASS framework. Michael Mansard is the Principal Director of
Pricing AI: A Practical Guide for a Hype-Filled World
This is the first of a series of blogs that may eventually become a book on Pricing AI. Why? Because AI is exploding into products
